"Music and video have been digitized a long time ago, and short articles have also been digitized in the early stage of the network, but long digitized articles are still absent at that time. Therefore, the e-reader will be the final solution." From these words, we can easily see Jeff Bezos' confidence for the future of e-reading market. Perhaps just because of this confidence Jeff Bezos, the founder of the Amazon successfully displays Kindle in front of the users throughout the world. We do not talk about the success or failure of Kindle at this moment, what we are going to say here is that e-reading has won the world's attention once again, and the e-books have taken another step forward, whether this step is big or small.
How much energy do e-books have on earth? In recent days, Chinese Institute of Publishing Science released the result of The Fifth National Reading Survey. In accordance with the result, the national reading rate has stopped declining for the first time among recent five years, and the key point is the popularity of e-books. It has been said that "e-books in fact are a matter of poking through a piece of 'paper'." In my view, this paper is not such "window paper" and can not be poked through easily. However, at least like the replacement of old with new for many other things, there are challenges, but more opportunities for the development of e-books currently.
"The greatest challenge that E-books are facing is the challenge to the tradition and habit." When mentioning that Hanwang Technology has entered the e-reading market, Liu Yingjian, President of Hanwang Technology, said that the traditional readers rely much on paper books. Such a tradition is a deep-rooted habit which has lasted for thousands of years. Therefore, it is difficult to change and it needs time. For the development of China's e-books, that is the greatest challenge. "We must clearly recognize that, the traditional books and electronic ones will co-exist in a fairly long period of time. Therefore, as the advocate of e-books, if we want the readers to accept the e-books, the first point is to let them retrieve the same feeling as they read the paper books." With the development of science and technology, many products can become the carriers of e-books, but their high radiation, easy fatigue, and other technical limitations restrict the popularity of e-books. Therefore, both Amazon and Hanwang are striving to reach the highest technical standards in their products and thus bring comfort, convenience and enjoyment to the users.
In accordance with Liu Yingjian, all the mainstream e-readers including Han Wang e-reader N510 have adopted the electronic ink technology with which the electronic screen has the reading effect that "closest to the paper reading", and compared with the traditional paper books, the e-readers will provide the readers with a lot of new experience, such as no radiation, no backlight. The e-readers such as Hanwang e-reader with the technology of intelligent power management can enable CPU to transform dynamically between dormant and awaken state, therefore that gives no influence to CPU's document handling capacity, besides, greatly reduces the power consumption of the system.
"Of course, the factors urging us to enter this field are not only the technical ones, but more social ones."
In recent years, people's environmental awareness is growing stronger and stronger. The shortage and excessive consumption of the forest resources has seriously threatened our living environment. The traditional publishing model has consumed a large amount of resources, and also caused serious industrial pollution. Therefore, the popularity of the paperless and digital model is greatly beneficial to the sustainable development. "Of course, we also note that, with the rise of E-government and paperless office trend, the consumption of paper has been reduced a lot in many areas such as books, office, etc. Moreover, with the application of high-tech such as electronic paper, a beautiful paperless world is unfolding gradually before us." Liu Yingjian expressed with full confidence.
It can be said that with the great advantages of rich content, deep foundation, strong views, latest current events and environmental protection, e-reading is giving a powerful impact to the traditional reading way. In the current society, the replacement of the traditional reading with e-reading has become an inevitable trend, and in this context, the development of e-books is irresistible. When one day, books are completely digitalized, the paper must be gradually limited into a small number of areas even into the museum, as a result it become a witness to the reading history. At that time, the main business of paper printing is only the product packaging left. At that time the traditional paper book will be a great luxurious art, and can only be used in certain special occasions. Of course, to realize that, one or two e-readers will be not able to do at all.
However, we still like to see, and wait for that day patiently. At that time, what we see will be a new reading era accompanied by the new technology.
