By Chang Yanjun
In recent days, Li Hui, Manager of Brand Promotion Dept. of Changfeng Motor, a professional SUV manufacturer, stated that the increase in automobile using cost might have certain influence on the current marketing. On the one hand, the demand of automobile purchase will stagnate temporarily in a short period; On the other hand, consumers will think over when purchasing common sedans and SUVs. Yet, for the automobile consumption, the momentum of the whole market keeps increasing. Consumers will continue to consider purchasing automobiles before long. It is a consumptive inertia, which is impossible to be stopped.
In addition, Li Hui believed that SUV consumers will pay less attention to gas consumption than ordinary car consumers, and will suffer less than the latter from the gas cost. Even in SUV field, Changfeng SUV has a medium emission. Plus a series of improvement in engine technology, drive match, and design, SUVs almost have the same gas consumption as sedans with the same emission. Generally speaking, the increase in gas price will have a relatively small influence on Changfeng automobiles.
However, the issue of automobile using cost increase stroke an alarm bell for the SUV industry, which got to know that energy saving and environmental protection is the necessary development trend of SUV manufacturers in the future. As a professional SUV manufacturer, Changfeng Motor is always making efforts to reduce energy consumption, and realized all-round energy saving and environmental protection in terms of products, technologies, and sales, providing strong and gas-saving car types for consumers.
On the one hand, Changfeng Motor is seeking for alternate resources. In order to face the challenge brought by gas price, Changfeng Motor has already begun striving in the R&D of diesel engine and is introducing some new types of engines from abroad. For instance, Liebao CS6 is equipped with the VM R425 diesel engine developed by the world-renowned Italian VM Engine Company. Provided with stable and matured quality and energy saving and environmental protection function, the engine effectively enhances the gas conservation performance while it realizes strong drive, with a gas consumption of less than 7L in a hundred kilometers. Since around 30 percent of energy is saved, the gas consumption of CS6 can measure up to sedans with the same level.
On the other hand, Changfeng Motor is strengthen its efforts in the R&D of engine energy saving. In 2007, Changfeng Motor set up its engine R&D and manufacturing company, which is a significant deployment of the long-term development strategy of Changfeng Motor. It can lift and strengthen the research and production level in engine field, improve the industrial chain, and improve the competitiveness and profit-gaining capability of the market.
Meanwhile, Changfeng Motor is accelerating development into the sedan field and launching cross-field type of automobile. Presently, Changfeng Motor is planning to launch a new type car with emissions of 1.6L, 1.8L and 2.0L. As learned, such a type will adopt the engine developed by Changfeng Motor itself, and the 1.7T type adopting turbo pressure increase technology will play the leading role.
In 2008, the sales goal of the whole Changfeng Group is 65,000 sets, in which the global sales goal of Liebao brand is 34,600 sets, making a big heap than the sales sum of 15,000 sets of last year. According to a person in charge of Changfeng Motor, Changfeng Liebao has contributed around 34 percent of the planned goal of the first half of this year. Generally speaking, the sales volume of Changfeng Liebao in the first half of 2008 keeps balance with that of 2007. Besides, Changfeng Liebao realized a relatively great increase in many provinces where the sales were unrealistic in the past years. For instance, in some provinces, Changfeng Motor realized the flat sales network, and the sales volume is enhanced noticeably.
Though the increase in automobile cost leads to some influence on SUV sales, the improvement in gas saving and environmental protection brought by it is a drive and lift for the SUV industry.
