by Chu Zhiying Du Yuehua
The world will be stunned by the 29th Olympic Games, which will open in a few days. By then, the self-owned illustrating brand of our country will strike our eyes in the grand gathering of Olympic Games. In the illumination project of Olympic stadium, having a worth of ��500 million Yuan, domestic lighting brands, represented by NVC Lighting, cover half of shares in the competition with international brands. And NVC Lighting gained the illuminating projects of critical projects, including Olympic central area, Olympic Village, Beijing National Olympic Green Convention Center, Beijing University of Technology Gymnasium, and the Olympic Stadium of Para-Olympic center.
Wu Changjiang, president of NVC, said, "participating in the Olympic project is a comprehensive test for our capital, team and core technology."
As early as the end of 2005, illumination enterprises at home and abroad had prepared to struggle for the alluring order of Beijing Olympic illumination project. Although, China has been one of the four biggest illuminating-ornaments industrial bases in the world, self-owned brand of our country is seldom seen in such high grade of illuminating project. "This is an opportunity not likely to happen in a century," Wu Changjiang believes.
On hearing about the news of Olympic illumination projects bidding, NVC organized an Olympic project group at the first time. The illuminating effects of the Olympic stadium will directly influences on the performance of the athletes at the venue, the judgment of the referee, audience's watching on scene and the TV broadcast. Therefore, rather higher entrance of the technology and standard is set for the procurement of the illuminating facilities in each session of Olympic Games. In face of the rigorous competition, NVC Lighting made a deep analysis on itself, and summarized its advantages, Firstly, compared with foreign brands, NVC lighting facilities has the advantage of high performance-price ratio; Secondly, the quality of products and craft can completely meet the requirements of Olympic Games, which is even rather higher than any other competitors; Thirdly, with the experience for many years, NVC Lighting has leaped up to be the leading company of domestic illuminating industry and enjoyed relatively high reputation in this industry.
To assume the Olympic project is different from any others, for it requires the staff to have much higher operational level and capacity. According to the specific conditions of each project, NCV made corresponding adjustment for the Beijing Operation Center. Adopting the strategy of "breaking up the whole into parts", the whole marketing team of work is divided into some project group, assuming different missions and carrying out the system of personal responsibility after the mission is fractionized. Meticulous layout and elaborate planning made a solid base for the research of the Olympic project at early stage. When the first run of bidding is over, NVC successfully won several Olympic projects of Beijing Operation Center.
Finally, NVC captured the project order, worthy over ��70 million Yuan totally, becoming an enterprise with the largest quantity of bidding projects, capital and the most extensive application range of the products.
At the end of April 2008, NVC Lighting finished the installation and commission of the lighting facilities of the Olympic illuminating project. Most of the NVC lighting products used in the Olympic projects are specially tailored to the actual circumstances. Not only the quality and the function reach the international leading level, but also, unique Chinese elements are blended in the production design. Finishing the research, design, manufacturing and installation in relative short time prove that the competitiveness, creative and strain capacity of NVC has leaped up dramatically, reaching a very high level.
The brilliant show of the self-owned illumination brand, such as NVC Lighting in Olympic project, has an epoch-making meaning for illumination industry of our country, which proves that the distance of self-owned brand, like NVC, to international brands is narrowing. And the forthcoming Olympic Games, which draws the worldwide attention, will undoubtedly provide a great opportunity for self-owned brand, and a platform for them to leap forward.
